Great Ormond Street Hospital Children's Charity has linked up with a parenting web site to launch a fundraising campaign.
It is the first time that Emma's Diary, a web site that provides information and advice for young families, has partnered with a charity. As part of the campaign, every time a mother completes a lifestyle survey a 35p donation will be given to the charity.
The site will also feature information on the children's charity's work and the ways that people can support it.
The campaign hopes to encourage young parents to become regular donors.