ICan, the children's disability charity, is targeting nurseries across the UK with its biggest-ever fundraising appeal.
The Chatterbox Challenge has been launched with Tesco Baby & Toddler Club, which has a long-standing partnership with the charity. ICan is asking nurseries and parents to sponsor children to learn and recite a song, joke or nursery rhyme.
It is providing free fundraising packs, which include a cassette with songs, a Tesco Baby & Toddler Club Parent Pack, posters and a sponsorship form. It has also included an online donation facility to its web site.
ICan is initially targeting 100,000 nurseries and is hoping that more than 1,000 will get involved in the first year of what it hopes will be an annual event.
Jolanta Lasota, director of marketing and fundraising at ICan, said that the campaign was a perfect fit with the organisation's wider objectives.
"The Chatterbox Challenge will raise funds for our continuing work, but also alert parents and nurseries to the work that we do helping children and babies with speech and learning difficulties,