The charity, which has doubled its central fundraising over the past two years, has designed the new roles to enable it to branch out into previously unexplored revenue channels and improve its supporter retention and acquisition levels.
The move follows the merger of Christian Aid's fundraising and supporter relations teams. Jeff Dale, who was previously head of fundraising, will now oversee the merged departments and will have responsibility for all public communications including advertising and online campaigns.
As part of the reorganisation, the charity has created the post of fundraising innovation manager to try and identify long-term opportunities and new routes of income.
"It's basically an entrepreneurial role," said Dale. "As an organisation, I like to think that we're always encouraging our staff to suggest different and new ideas and we had to create a role that would really reflect this attitude."
Dale said that the new role echoed the department's determination to keep moving and developing its fundraising tactics and would allow Christian Aid to predict and plan long-term goals.
"One example is the issue of how we handle the possible introduction of the euro and what repercussions this could have on our fundraising," he explained.
"We need someone in place who can predict change and can handle and influence any new route we choose to explore."
Likely changes include an increased use of online media, especially email marketing campaigns run alongside more traditional direct mail drives.
The biggest challenge that the new department faces is effectively marketing campaigns to different segments of its supporter base such as launching a youth supporter magazine, said Dale.
The charity is also recruiting for a head of central fundraising and a major giving and legacy manager.