Christian Aid is using its annual fundraising week to appeal to donors to shake off apathy and doubt, and realise that their donation makes a difference to the lives of real people.
The launch consisted of an event where members of the public were invited to step into a gladiator-style fighting ring and confront wrestlers, who symbolised apathy and doubt.
The charity hopes that Christian Aid Week 2003 will top last year's fundraising total of more than £13 million with an integrated programme of press, TV, direct mail and radio fundraising campaigns between 11 and 17 May.
Christian Aid will encourage people to get active and lend their support to the charity by asking them to confront the reasons why they don't give.
"We're using the themes of fighting apathy and doubt to try and communicate to people that they can make a real difference," said Jeff Dale, director of marketing at Christian Aid. "This year's campaign reflects the need to motivate the public to do their bit."