FUNDRAISING NEWS: CLIC invests £100,000 in overhaul of strategy

Cancer and Leukaemia in Childhood (CLIC) is investing £100,000 to employ four more people as part of a major overhaul of its fundraising team.

A new strategy will see CLIC trying to set up more corporate partnerships and become a national rather than a regional operation.

The South West-based charity saw its fundraising increase by 12 per cent to £6.5 million last year, and this year it aims to achieve a further £1 million increase.

Two of the new posts are to develop new corporate partnerships and take the national events programme forward. CLIC is also seeking an appeals manager to develop the fundraising strategy and launch a £5 million appeal.

The charity's links with business were boosted recently when it won a £1 million pledge from Dyson after being chosen as the company's charity of the year.

"This is the biggest partnership we've ever been involved in," said Claudia McVie, CLIC's director of fundraising. "It's exciting and we need someone to develop the partnership, so one of our new posts is a Dyson account manager."

As charity of the year, CLIC will benefit from the online "colour my Dyson" competition. Vistors to the Dyson site can design a colour scheme, and the winning entry will be made into a special edition CLIC vacuum cleaner. The charity will receive 50p for each competition entry, and £10 for every special edition vacuum cleaner sold.

CLIC is now seeking new corporate partners. "We are supported by several other large corporates, but we are continuing to pitch for charity of the year whenever that is appropriate," said McVie. "CLIC is attractive because our work is varied; we have the CLIC nurse scheme, and the home-from-home accommodation for the families of children undergoing treatment. We provide grants to families, and we also research."

The new strategy has been motivated by the needs of families who have children with cancer.

"Families all over the country need our help, and that has prompted us to begin raising and spending money nationally," said McVie. "At the moment we work mainly in Scotland and the South West, but we would like to be able to support every family in the UK."

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