Disability charity Elizabeth Fitzroy Support is embarking on a major fundraising drive to decrease its reliance on statutory funding and assume a more modern approach to service delivery.
The launch of the campaign follows a rebranding programme in 2001 which saw the charity change its name from Elizabeth Fitzroy Homes and redesign its logo. It now intends to launch a £4 million capital appeal to replace its existing nursing homes with more modern services.
It intends to ramp up its public fundraising by moving into previously unexplored fundraising channels and boosting its supporter base. The charity currently relies on local authority grants and fees and hopes to have boosted its voluntary income to £1 million per year by the end of 2004.
Elizabeth Fitzroy Support will particularly focus on developing its fundraising in regional communities and wants to develop local supporter groups to run events and lobby on the charity's behalf. It will also tailor future fundraising appeals to reflect the needs and concerns of individual communities around its service centres.
Steve Jenkin, chief executive at Elizabeth Fitzroy Support, said that it was also vital that the charity adopt a more professional approach to statutory fundraising if it is to continue to compete for local authority funding.
"It's a competitive marketplace and there are a lot of organisations competing for the same money,
he explained. "We have to up the pace in terms of fundraising activity if we are to remain in the game.
"The bottom line is that there is not enough government money to provide new homes,
he continued. "We have to open the organisation up to additional revenue channels."
The charity is currently recruiting for the newly created post of director of fundraising.