Battersea Dogs Home has appointed Fiona Healey-Hutchinson as director of fundraising.
Healey-Hutchinson, who started at the animal welfare charity last week, had worked as fundraising manager at King Edward VII Hospital for the past three years.
Healey-Hutchinson's arrival at the dogs home heralds a more proactive approach to fundraising and a new set of targets. The charity has become uneasy about relying solely on income from legacies, which account for 90 per cent of its income, as well as gifts. The charity hopes to see significant returns within a year.
She joins the charity as it plans to extend its London facilities and continues its programme of improving its regional kennels.
Director-general Duncan Green said: "We are not suffering a money crisis, as we have prudent trustees and staff and we have always spent within our means."
Healey-Hutchinson has worked for the British Red Cross and set up the Children's Aids Trust.