Fundraising news: Donate cash to charity at ATMs

Georgina Lock

Charities are set to bring in more funds from people using the telephone and cash machines, following the launch of two fundraising initiatives.

HSBC and its First Direct customers can now make donations of £1 or more to charity when they use a cash machine.

It is the first UK bank to enable customers to do this. At the moment people can only give to the BBC Children in Need appeal, but by the end of the year it plans to extend the choice of charities. It already runs a scheme like this in Mexico.

Stephen Ainger, chief executive of the Charities Aid Foundation, welcomed the initiative.

He said it was an excellent way to make giving part of everyday life.

The second idea comes from a new phone service from telecommunications provider Charitel.

Initially, Save the Children and Heart Research UK will benefit from the scheme, which involves funds being raised through people switching their phone services to Charitel. But the plan is for other charities to get on board.

Charitel enables both domestic and business customers to give money by making a fixed donation of 5 per cent of the phone bill to their nominated charities.

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