Fundraising News: Fundraising salaries on the increase

A survey of more than 380 fundraising vacancies within 138 London charities has shown that most average salaries have increased since last year.

The research, by charity recruitment agency the Kage Partnership, shows that the average starting salary for a director of fundraising or marketing has risen from £38,500 to £40,500. This compares with the average salary for finance directors, which, according to a survey last month by accountancy firm Hays, has risen by only 0.6 per cent. For a junior fundraising assistant, the average is £18,500, up £500 from last year.

For a trust or major donor fundraiser, the average starting salary has increased from £23,000 to £24,000. The Kage Partnership also found that while numbers of vacancies in major donor or trust fundraising are still relatively low, demand for fundraisers specialising in this area is increasing as more charities start to invest in major donor fundraising programmes.

For the first time, the survey also looked at the overall benefits package.

Of the 63 charities that were analysed for this part of the research, all but eight offered an employer's pension contribution - most of those that did, offered between 5 and 10 per cent of the employee's salary. Thirty-two charities offered 25 days annual leave, 20 offered 26 to 30 days, while only eight gave their staff less than 25 days holiday.

Evelyn Kirby, a partner at the Kage Partnership, said: "There's a limit to what smaller charities can do to make themselves competitive on salaries, but they can offer other benefits. Increasingly, people are looking at more than the job title and salary when applying for jobs. They want to know about pensions and holidays too.

"Although it's not something we looked at in the survey, flexible working hours are also becoming more important. A lot of people want to work from home one day a week. Some employers also offer sabbaticals or the possibility of 'buying' extra leave.

"Charities should be aware that people compare what kind of benefits packages are on offer. It's worth thinking about how to improve their appeal in this area."

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