Charity fundraising became more efficient in 2003, with the average return on investment increasing by 8 per cent compared with the previous year, according to new research.
The figures are from the latest Fundratios report, the charity fundraising benchmarking project operated by the Institute of Fundraising and the Centre for Interfirm Comparison.
The report also showed that if legacies are excluded, the improvement is more marked, with the return on investment increasing by 10 percent on 2002.
It states that in 2003 charities received more money than ever before from committed givers.
The research, which surveyed 43 charities with a combined voluntary income of almost £1.5bn, showed that the amount raised through this kind of regular giving increased by 18 per cent.
The figures suggest that charities' increased investment in campaigns to attract committed givers over the past few years has started to pay off. In 2002, the amount spent on 'committed giver' campaigns shot up by 70 per cent, and, although this expenditure fell by 3.6 per cent last year, the amount raised has continued to rise.