The Giving Campaign has set out a blueprint for transforming Britain into a US-style giving culture and doubling giving to £14bn in a decade, despite the fact that it winds up this week and won't be around to see the ambitious target through.
Since the Giving Campaign was launched in 2001, charitable giving has increased by £500m to £7.3bn. To reach the target, giving would have to increase by £700m a year for the next decade, more than four times the rate of growth achieved by the campaign.
Amanda Delew, campaign director, admitted that it was a formidable goal, but also pointed out that the US gave on average 2 per cent of income to charity, and Britain only 0.7 per cent, despite similarities in the cultures of the two countries.
"We have published this blueprint in line with the thinking of charity and academic leaders after a lot of brainstorming and research," said Delew. "We do think that this is something that can be achieved over 10 years, but it involves donors, charities, Government and businesses looking into what they can do to make a real difference."
The Council for Charitable Support and the Charities Aid Foundation will monitor progress of the Giving Campaign's blueprint.
Last month, campaign chairman Lord Joffe complained that Britain's rich did not give enough, and his warning is reinforced by the findings of Experian's research, commissioned by the Giving Campaign, which surveyed 842,000 people across 114 towns and cities (Third Sector, 2 June).
It shows that council tenants and those dependent on state benefits and social housing give most, while higher rate taxpayers with substantial private wealth, and well-educated young professionals give the least.