FUNDRAISING NEWS: GM Daewoo nominates NCH as its first partner

Car manufacturer GM Daewoo has selected children's charity NCH as its first charity partner, and kicked off the relationship on Monday with Ebay's first online car auction for charity.

Bids for the week-long auction of the Daewoo Kalos 1.2 Xtra five-door family hatchback car, which retails at £6,995, started at £1.

The initiative is one of a raft of ideas from the car manufacturer.

Last Friday, it distributed 100 of its Tachuma vehicles, valued at £1m, to NCH projects across the UK.

The five-seater cars will be used to ferry children around the charity's 500 projects nationwide.

Denis Chick, public affairs manager at GM Daewoo, said that the vehicles would act as a catalyst to raising funds for the charity. "Retailers have been instructed to come up with fundraising ideas, with awards going to the best."

Current plans include tempting people to have their car winter-safety checked for £1 and retailers clubbing together for a summer golfing tournament.

Chick said he hoped the partnership would last beyond its scheduled two years: "We are grateful for the support," said Gordon Edington, chairman of NCH. "The use of 100 Tachumas for our projects around the UK is not only generous but also extremely practical. They will provide much-needed mobility for the children and families we support in communities where there are often very few other transport alternatives."

As General Motors took over Daewoo last year to form GM Daewoo, the partnership with NCH represents the company's first move into charitable giving. "We decided to focus on one charity whose brand shared our family values," said Chick, "And NCH impressed us, partly because they spend 92p in every £1 received on services to children."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert hub

Insurance advice from Markel

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now