Fundraising News: Ignoring the internet costs events £200m

Joe Gill

Charity event fundraisers are losing around £200m each year by not conducting their sponsorship activity online, new research has found.

For every £1,000 raised in event sponsorship, online fundraising can increase income through Gift Aid and cut costs by an average of £200, according to fundraising services company Bmycharity.

Bmycharity based the figure on the Charities Aid Foundation’s estimate that UK event fundraising generates £1bn each year.

Some £140m additional Gift Aid money could be claimed by moving online, and administrative and banking charges could be reduced by £55m, claimed Bmycharity managing director Ben Brabyn.

He said: “Although online sponsorship fundraising is not suitable for all supporters – since donors need access to the internet and either a debit or credit card – it is the most cost-effective way to reach a growing proportion of event sponsors.”

The Giving Campaign has estimated that the amount of Gift Aid claimed on event sponsorship is only 20 per cent of the potential total. Brabyn said that by moving online, that figure rises to 70 per cent of the total. For each £1,000 raised by charity, another £282 can be claimed back in Gift Aid.

Bmycharity’s clients include Cancer Research UK, Oxfam, Save the Children and Asthma UK.

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