A coalition of Kent-based charities has launched an ad campaign to encourage charitable legacies because they say the Legacy Promotion Campaign is of "limited benefit" to smaller charities.
But the Legacy Promotion Campaign has disputed this, saying that a large number of its members are small charities.
The Kent Charities Group has been set up by 12 local charities, which each contributed £1,000. It is running ads in regional newspapers and magazines and, unlike the Legacy Promotion Campaign, it will accept legacies and distribute them among its members.
"I feel an affinity with the Legacy Promotion Campaign, but because their ads are national, people respond by giving to national charities," said Mike Westwell, director of the Kent People's Trust and the campaign co-ordinator.
However, the Legacy Promotion Campaign insists that it does help smaller charities, and that many of its members have an income of less than £100,000 a year.