Children's charities NSPCC and NCH have been presented with a cheque for £200,000 raised by the British Video Association from sales of a pre-school entertainment video.
The 100-minute video, Calling All Toddlers 2, features children's favourites such as the Tweenies, Postman Pat and Thomas the Tank Engine.
It is hoped that the video, which went on sale last August, will eventually raise a total of £500,000. The NSPCC is confident that sales are well on target.
"The £200,000 is a rolling total, and more money is coming in day by day," said Luisa Clarke, spokeswoman at NSPCC.
The scheme was initiated by the British Video Association, which represents the video industry. It builds on the success of an earlier video, Calling All Toddlers.
At least £5 of the £9.99 retail price for each video sold goes direct to the charities, and all proceeds will be split evenly between the NSPCC and NCH.