FUNDRAISING NEWS: Legacy campaign sparks big rise in adult participation

The number of adults leaving a legacy to charity in their will has leapt from 9 per cent in 2001 to 13 per cent following the launch of the Legacy Promotion Campaign's Remember a Charity initiative.

The number of solicitors who would leave a charitable legacy themselves has also increased, from 16 per cent to 40 per cent over the past year, and 32 per cent would now prompt their clients to leave a legacy.

The figures come in the wake of news that the legacy market for charities has grown by £100m since 2002 (Third Sector, 18 June).

"We are really pleased with the results," said Theresa Dauncey, campaign director at the Legacy Promotion Campaign. "We have confirmed that the campaign will run for at least another three years, and by then we hope that 50 per cent of the public will be aware of our message and 50 per cent of solicitors will be promoting legacies to their clients."

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