FUNDRAISING NEWS: Macmillan website revamp generates increased revenue

Macmillan Cancer Relief has reported a 200 per cent increase in people signing up for events and income generated online since the charity redesigned its website in January 2003.

The revamp, which saw the addition of an online donation facility, microsites and event subscriptions, has led to a 25 per cent conversion rate for online enquiries.

Some 80 per cent of the online donations have come from new supporters - proof that the website is reaching new donor audiences. More than £250,000 has been raised as a result of people signing up for events.

One example of the successful revamp is participation in last year's Great North Run. Some 151 participants registered online for the run, compared to 10 in 2002.

Recent research reported that many charity websites are unproductive, with a typical site recruiting only 18 new donors in a year. (Third Sector, 21 January 2004).

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