FUNDRAISING NEWS: Marie Curie cooks up a campaign for research

CLAIRE SAMES

Marie Curie Cancer Care is asking the public to "Make a Meal for Marie Curie,

in a bid to raise £500,000 next month.

The month-long campaign, which is sponsored by Fairy Liquid and the Co-operative Group, aims to raise funds for the charity's home and hospice nursing care and world-class research.

This is the first time that Marie Curie has run this fundraising initiative, which is designed to encourage people to hold dinner parties or simply invite their friends round for a take-away.

The charity has put together a fundraising pack comprising four menus including a kid's menu for each meal, with recipes created by TV chef Kevin Woodford, who is supporting the initiative.

The pack contains six donation envelopes, which the dinner host can distribute to guests before the event. Research suggested that hosts would feel awkward asking their guests outright for money.

Following the event, the host returns the donation envelopes to Marie Curie and is automatically entered into a prize draw to win a top-of-the-range £25,000 kitc-hen donated by Kitchen Alliance.

Marie Curie is marketing the idea through its retail outlets using posters and leaflets that will also be distributed through the Co-op. The food retailer is rallying support from its staff through its internal magazine and has produced merchandising material that highlights the ingredients required for the recipes.

Fairy Liquid has supplied fun ideas for kids to make things with the empty washing-up bottle.

Dinner hosts can request a fundraising pack online, through the charity's hotline or by returning the postal slip on the back of the leaflet or email.

The charity hopes to turn Make a Meal into an annual event.

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