The company which is running the first text message lottery for the NSPCC has persuaded the Lotteries Council to support its bid to raise the ceiling on lottery jackpots. The law currently limits the maximum prize in lotteries to £25,000, or up to 10 per cent of the proceeds, whichever is greater.
A spokesman for Milllion-2-1 said: "It is unfair that there should be one rule for the National Lottery, and another for society lotteries, given that society lotteries make greater returns to charity, and we have put this view forward in the Government's consultation."
Alan Austin, Lotteries Council chairman, said: "The bill will provide for the controlled growth of hard gambling in the UK. We believe it should be similarly enabling for society lotteries."
Million-2-1 plans to expand its regional and city-based society lotteries this year, and claims it is developing ways of restricting the number of times an individual can play a lottery within a set time.