The Drake Music Project, the charity that enables people with disabilities to compose and play music using new technology, has formed its first corporate partnership with the online listing and booking site Whatsonstage.com.
The website will promote Drake, and the partnership has already resulted in a promised fundraising performance of a West End musical with all tickets sales going to the cause.
Whatsonstage founder David Dobson said Drake was a perfect fit because both organisations were in the entertainment industry. "We want to help Drake achieve one of its key objectives and promote itself more as an arts organisation and not a disability charity," he said. "We hope we can also generate some income for them."
Drake chief executive Paul Tuohy said corporate partnerships were key to changing the image of the charity. "Whatsonstage.com will hopefully be the first of many companies we can work with."
Jools Holland will attend the launch this week.