FUNDRAISING NEWS: National Trust uses web site to boost legacy donations

The National Trust is launching a web site encouraging people to pledge a legacy donation online.

The new site, www.nationaltrust.org.uk/legacies, coincides with the launch of the "Remember a Charity" national campaign, designed to encourage the British public to put a charity in their will.

Designed by ad agency Target Direct, the site provides information on the importance of legacy donations, and outlines how bequests will be used to help preserve National Trust properties. It also includes an email response form so people can react and immediately pledge a donation.

"We have developed a site that tangibly demonstrates the vital role of legacies in protecting the nation's heritage in the future," said Janine Pemberton, account director at Target Direct. "We've demonstrated how easy it is to put a charity in your will."

It also includes case studies on how legacy money has helped preserve antique or art collections and paid for the upkeep of coastline and rural walkways.

"As a charity we rely heavily on the generosity of our 2.9 million members and the public," said Roger Walkinton, legacy development manager at the trust.

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