Fundraising News: Open Doors marks birthday with drive on right to religion

The international evangelical Christian ministry Open Doors UK is gearing up for a fundraising drive to coincide with its 50th anniversary in 2005.

The charity has appointed direct marketing agency Target Direct to increase fundraising and raise awareness of religious persecution.

The agency whose previous clients include the Salvation Army and the Royal British Legion, says campaigns will focus on human rights and the right to freedom of belief.

"The charity has a small but very loyal and committed database," said Pippa Carte, client services manager for Target Direct. "We want to understand the motivation behind why people give to the charity and find out if they would be prepared to get more involved in things such as prayer meetings and letter-writing campaigns."

Open Doors works with Christians living under persecution in Africa, Asia, the Middle East, the Gulf states and Latin America, and provides leadership training, scripture-based literacy programmes and livelihood skills for pastors working in the field.

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