Oxfam has launched the first charitable music download site, propelling the international development agency into the rapidly expanding online music market.
The project was the brainchild of Oxfam project manager Gareth Simpson, who worked with record labels, distributors and artists to launch www.bignoisemusic.com.
Artists including Coldplay, Faithless and George Michael have provided exclusive tracks for the site, which starts with a catalogue of 300,000 tracks.
The project hopes to make a six-figure return within the first six months.
The costs of the project were borne by an anonymous music industry supporter, while web-design agency Poke gave its services in constructing the site.
"Everything we make from here goes towards fighting poverty," said campaigns director Adrian Lovett. "We're not getting a lot of favours from the music industry, but we are happy that the site is giving it a normal return, with the profits going to Oxfam projects."
Songs cost from 75p each, with 10p in every £1 going directly to Oxfam.