Oxfam is to launch a national marketing campaign for its music download site bignoisemusic.com after attracting 3,000 downloads a week over its first two months.
The figure is modest compared to market leaders including Itunes, mycokemusic and Napster, which have massive marketing campaigns behind their sites.
The charity expects income from the site, which is run by the Outside Organisation, to rise once the marketing drive begins. For every £1 spent on the site, Oxfam gets 10p.
Gareth Simpson, Bignoisemusic manager at Oxfam, said the charity is confident that it can reach its £120,000 target for the first year. "Once we start more aggressive marketing at the end of the month, we expect our sales to increase sharply," he said.
"We know we have a very high conversion rate of 5 per cent of visitors to spenders. The site works well and we feel confident to take it to a mass audience."
Bignoisemusic.com has a catalogue of 350,000 pieces of music, similar to other sites, and has featured in the Daily Mirror's top five website listings.