People and Planet, the student campaigning organisation, is attempting to introduce its first fundraising programme to develop sustainable income streams.
The organisation, which changed its name from Third World First in 1998, works with students on development issues such as HIV/Aids and fair trade.
It previously relied on students donating 1 per cent of their income to fund its work and running costs. However, the change in the university grant system has left many students building up major debts, resulting in a drop in the financial support they give.
In response, the organisation has appointed marketing agency Catalyst Works to develop a three-to- five-year fundraising strategy that will look at diversifying income and encouraging students to become involved in fundraising for People and Planet's campaigns.
"Students are transient," said Rob Wells, director at Catalyst Works, "so the traditional fund-raising route is inappropriate."