FUNDRAISING NEWS: Sight Savers finds new donors to up income by one fifth

Sight Savers has boosted fundraising income by more than 20 per cent for a third consecutive year.

Individual giving proved the biggest gain with the charity attracting 55,000 new donors in 2001/2. TV adverts and newspaper inserts proved particularly effective recruitment methods.

Individual donations accounted for £9.5 million of Sight Savers' £16 million annual income. Legacies accounted for £3.5 million and the remainder came from trusts, companies, community groups and government sources.

Last year, Sight Savers launched its corporate membership scheme, whereby companies that had committed to raising £60,000 a year over a two-year period were offered the chance to go into the field to see how their money was being spent. BG Group, Specsavers, the London Eye and Auctionair took up the offer.

The organisation, which was formed more than 50 years ago to tackle blindness in Asia, Africa and the Caribbean, reached 11.8 million people over the 12-month period.

Sight Savers' annual review highlights its work with a number of partners including the World Health Organisation.

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