Fundraising News: Text giving service enables impulsive donation by mobile

A new mobile phone donation service is offering a fast and easy way for people to donate to charities using a WAP internet service.

The NSPCC, Scope, War Child and Islamic Aid have already signed up for the Mobile Donatorfledgling service.

People can give between £1.50 and £10 using interactive content provider Bango's WAP-based technology. Some 60p per £1 goes to the charity, with most of the rest paying for network service charges.

"People can now make spontaneous small donations in response to an appeal from the convenience of their mobile, in the same way as putting money in a tin," said Mobile Donator's managing director, Neil Matthews.

Mobile Donator is asking charities to market the service through their newsletters and in general publicity, said Matthews.

"Other mobile giving services are text only, while we are like a cut-down internet service using WAP mobile technology."

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