The Kenward Trust has launched a £1.3 million appeal to raise the money needed to build new accommodation for recovering drug and alcohol addicts.
The charity wants to build a new wing on Kenward House which would provide an additional 90 beds and more modern facilities.
Although it expects to raise most of the money through grant-making trusts and foundations, the trust also wants to branch out into public fundraising.
It is considering launching a series of events in local communities to raise awareness of its work and rally support and funds for the capital appeal.
"We're a small operation so there's a limit to what we can do, but we're currently reviewing all avenues of funding," said Tony Williams, director of fundraising at the Kenward Trust. "Traditionally we get most of our income from grants, but we think that this campaign has the potential to appeal to a range of different audiences."
Williams hopes that work will commence at the start of 2004.