Top chef Gary Rhodes has lent his support to the Cystic Fibrosis Trust by creating a special 'steak and Guinness sausage' recipe, which independent butchers across the country will be selling in aid of the trust during British Sausage Appreciation Week.
The Cystic Fibrosis Trust aims to raise £50,000 during the week from events organised by local volunteer groups, independent butchers and other supporters.
The link between the charity and sausages is that cystic fibrosis sufferers find it hard to put on weight and benefit from high-fat, high-protein foods like sausages.
"The public often wonder what the connection is between our work and sausages, and this makes them think more about cystic fibrosis, so it's good for awareness of our work," said head of corporate and community fundraising Sarah Guthrie.
The campaign, now in its fourth year, was launched on Monday at Smithfield market in London, where butchers cooked bangers for passers-by in return for donations.
Other events include the British Sausage Challenge, which will see TV chef Lesley Waters and others attempt to taste 400 varieties of British sausage.
Corporate supporters in previous years have included Tesco and British Gas. This year the main supporters are independent butchers and the Inner Wheel, the women's arm of the Rotary Club.
As well as its involvement in the British Sausage Appreciation Week, the Cystic Fibrosis Trust also runs its own awareness week each spring.