Fundraising News: Use of mailing lists 'improved'

Charities are getting better at protecting their donor base and using mailing lists effectively, according to research by direct marketing specialist Lloyd James Group.

The charity sector saw a decline of 87.5 per cent in the number of new lists coming onto the market in 2004, suggesting charities are protecting their donors by not selling lists to third parties.

Nevertheless, there was no change in the total number of lists being sold by charities in 2004 compared with 2003, which means the third sector has managed to maintain overall volumes. The Lloyd James Group said this proves established lists are being sold by charities already confident of their donor base.

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