FUNDRAISING NEWS: Vegetarians group creates anti-horse transportation ads

Vegetarians International Voice for Animals, the UK organisation that promotes a vegetable-based diet, has launched an insert campaign to put a stop to the live transportation of horses for food.

The "Journey to Death" leaflet aims to raise funds to stop horses being transported to Italy from Poland for slaughter.

The charity, which has ploughed £25,000 into the campaign, hopes the appeal will break even.

About 410,000 leaflets have been inserted in 13 publications including BBC Wildlife, The Observer, Your Horse, Horse & Rider and Healthy You.

The A3 insert has been folded to A5 size and uses the image of a foal with the strapline "A wonder of nature or Sunday roast?" The leaflet unfolds to reveal a horse injured in transportation.

The campaign asks for cash donations of between £10 and £250. The organisation is also looking to secure standing orders of either £3, £5 or £10 a month from at least 100 regular givers.

The money raised will enable its Polish operation to lobby the country's government and rally support from the public, who cannot be entered onto a database because of strict legislation.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert hub

Insurance advice from Markel

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now