Volunteer Reading Help hopes to raise £30,000 from a direct mail campaign which asks people to spend some time every day this month considering the consequences of being illiterate.
The campaign consists of 30 questions inviting the recipient to imagine the struggle of going about their daily routine if they couldn't read.
The questions were inserted into the charity's annual volunteer newsletter, which was sent out to 3,000 volunteers last week, to coincide with the 30th anniversary of the launch of the literacy promotion charity.
The mailing requests that readers donate money for every time they read something such as a road sign or a TV listing.
The questions also appear on the charity's website and will be sent to the national press early next year. The charity hopes the list of questions will be printed in newspapers, provoking donations from the general public.
It also plans to ask celebrities to talk and write about the 30-day challenge to build awareness.