Women and babies health research charity WellBeing is poised for its biggest fundraising event yet after confirming its celebrity patron Cilla Black is to front its first BBC TV appeal.
Set to air on the BBC's Lifeline on 5 December, the show will raise funds for research into ovarian cancer, miscarriage, prematurity and quality of life issues like polycystic ovary syndrome.
The TV programme will kick off the charity's ovarian cancer campaign which will be geared around the new ovarian cancer awareness month in March next year.
Funding from WellBeing led to the UK's first ovarian cancer research centre. The cancer is known as the "silent killer" and claims 5,000 lives a year.
Jane Arnell, director at WellBeing, said: "This is a truly wonderful opportunity for viewers to see some of the ground-breaking research that WellBeing funds and also an opportunity to hear emotive stories from families who have had their lives positively affected by our research."
Black said: "I've realised that WellBeing's work really does affect every one of us. It is so important that we continue to support its life-saving work."