The Guide Dogs for the Blind Association has announced its 2005 'Shades' campaign to highlight the importance of protecting your eyes from the sun while raising funds for the charity. It will run throughout the summer and, to help get the message across while fundraising, it is encouraging people to pay £1 and wear sunglasses. Celebrities taking part include Liberty X, Des Lynam and Jonathan Ross. The campaign will run from 21 June to 31 August and aims to remind people to wear quality sunglasses to minimise the risk of damage by UV rays, which can contribute to macular degeneration and cataracts.
Cancer Research UK's Race for Life is running a multi-region television advertising campaign to raise awareness of the women-only fundraising walks or runs. The adverts have been created following a successful pilot TV ad run in the Central region last year. WWAV Rapp Collins developed the 30- and 60-second adverts, depicting emotive scenes from last year's Race for Life. They aim to encourage women to enter the race and to realise the importance of fundraising through sponsorship. Head of Race for Life Jo Symington said: "The advertising campaign will be hugely important in helping us to meet our £23m fundraising goal."
Help the Hospices has tested a campaign to encourage people to text donations during last weekend's London Marathon. Thousands of postcards were handed out to spectators, and runners raising funds for Help the Hospices displayed the number on their T-shirts. The campaign aimed to attract spontaneous donations from the thousands of race spectators and appeal to younger donors who regularly use text messaging. Sam Rider, head of national campaigns at Help the Hospices, said: "We were giving spectators an extra opportunity to recognise the endeavours of our runners by sending a text donation." Following the trial, the providers of the fundraising service, Justgiving, intend to roll out the text donation service to all its charity clients.
The Children's Trust is benefiting for the first time from the BakeMark-sponsored National Doughnut Week and is hoping to raise more than £38,000. During this week, money raised from the sale of doughnuts in 1,500 independent bakeries will go straight to the charity to raise funds for children with multiple disabilities. Liz Haigh, fundraising director at the charity, said: "We urge people to buy a doughnut for someone they think deserves it." She added: "Every penny raised will make a real difference to some very special children with multiple disabilities and complex health needs."