Norwood has launched its Passover appeal with a direct marketing campaign to 13,000 supporters of the charity. It has teamed up with marketing agency Redesign to create a mailshot that urges people not to forget those in need as they are busy preparing for Passover celebrations. A leaflet depicting the Seder night custom of dipping herbs into water contains case studies of those whom the charity has helped, and illustrates how the donations are used. The accompanying letter proposes a range of suggested donations, from £15 to £2,500. It is hoped that £80,000 will be raised in total. William Jones, head of marketing at Norwood, said the campaign was following its tradition of releasing direct marketing to coincide with Jewish festivals.
Action Medical Research is using television advertising for the first time after launching a six-week campaign in support of its Touching Tiny Lives initiative. The 90-second advert, voiced by Carol Vorderman, will appear throughout this month and next on various television and radio channels, including ITV News, Classic FM, UK History and UK Gold. Touching Tiny Lives is the charity's campaign to help sick and vulnerable babies.
It aims to raise £3m for a new research programme to find answers to premature birth and other life-threatening medical problems affecting babies.
Colon Cancer Concern's bowel cancer awareness month has started, and the charity is hoping to raise a minimum of £50,000. It has launched what it calls '1,000 Get Togethers', encouraging people to bring friends, family and colleagues together to raise money through a variety of fundraisers - coffee mornings, wine tastings and dance parties, for example. Former Avengers actress Honor Blackman, a long-term supporter of the charity, has backed the campaign and plans to organise her own fundraising get-together. She said: "It's good fun, for a good cause." The charity asks that supporters commit to raising at least £50.
ChildLine, the confidential helpline for children, has been chosen as the Bank of Ireland's charity of the year. The year will include a range of fundraising events that the charity hopes will raise at least £150,000.
Rebecca Andrews, corporate partnership executive at ChildLine, said: "We hope to develop a long-lasting partnership that will benefit both the Bank of Ireland and the many children and young people who need ChildLine's help." Staff at the bank will be taking part in a range of events to raise money, including sponsored fire walks and marathons.