FUNDRAISING NEWS: Why We Give - Graham Hales, Interbrand director

Graham Hales is strategic director of branding consultancy Interbrand. Interbrand has set up a foundation to fund pro bono branding work for charities

Which charities do you support and why?

At Interbrand, we offer a foundation where we give our time to selected charities. This allows us to use our brand building skills in a really positive way. These projects are always wonderfully involving and enriching experiences.

On a personal basis, in the past I've bought part shares of a dolphin but we've lost touch. I have no idea how to re-new our acquaintance but think fondly of Herbert often.

What causes are you most likely to support?

I am more motivated by focused charities that are issue-related rather than broader, more faceless institutions. I suppose on this basis charities transfer into a form of positive politics for me. It is clearly a difficult paradigm for them to resolve these days.

What is the best way to approach you?

It certainly isn't the armies of bibbed people holding us hostage outside our building. I also have issues with celebrity endorsement of charities.

While figure heads can clearly create pulling power, I do find myself becoming disengaged from the veneer of celebrity and distracted by the true motivations and relative giving of what is being demanded of the public versus what the "loaded celeb" could be giving.

Are there any causes you wouldn't support?

As a reluctant agnostic, I struggle to give to anything with religious overtones. There are also some causes I personally wouldn't touch with a barge pole but I won't mention names.

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