FUNDRAISING NEWS: Why I Give - Caroline Brock

Caroline Brock works for the Department of Health. She will support the British Heart Foundation next year by ski-trekking 730 miles across Antarctica to the South Pole.

Why do you support the British Heart Foundation? I am one of six women aged 50 or more who formed the group, Spirit of the Age. We will be the oldest team and largest all-female group to ever attempt this journey.

Our expedition is very relevant to the core messages of the foundation.

We will show that staying fit and physically active helps to reduce the impact of major health risks. Our training consisted of physical, psychological and team-building skills and developing harsh weather survival tactics by training and camping in temperatures of -20 deg C in Scotland and Sweden.

We are the new, 'young old', adding years to life and daring to make dreams come true.

When did you link up with the charity? In the past two months when we realised how closely aligned our core messages were.

Approximately how much time or money do you give per year? We are spending at least an hour a day in training in addition to time spent seeking corporate sponsorship. We need £375,000 to cover expedition costs and intend to raise money for the British Heart Foundation as our profile increases.

What do you feel you bring to the charities you support? Energy, enthusiasm and focus.

Do you consider new approaches from organisations? We do, but are currently seeking corporate sponsorship to fit our core lifestyle messages on fitness, health and attitudes to ageing.

What is a good way to approach you? Through our website, www.spirit-of-the-age.org.

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