FUNDRAISING NEWS: Why I Give - Caroline Clarke

Caroline Clarke is president and managing director of Sara Lee Household and Body Care UK. Sara Lee is a regular donor to In Kind Direct, which co-ordinates giving to UK charities working at home and abroad

How did you get involved with In Kind Direct?

The Institute of Grocery Distribution encouraged Sara Lee to become involved while we worked on a number of initiatives with them.

In what way do you support the charity?

We donate a variety of products including toiletries that may have been rejected due to label quality issues. The quality of the product itself is perfect but because the labelling or packaging isn't, our only options are to destroy or repackage it. We prefer to donate it.

Is the relationship a good one?

It's excellent. In Kind Direct distributes the goods donated by Sara Lee to thousands of voluntary organisations throughout the UK. This means we are able to give to a large group of people and it is a cost-effective way for companies to give something back.

Is in-kind giving through a national charity a good way to help organisations?

Donating our surplus goods through a single charity is very efficient for us. Using the logistics and communication route through one national charity is simple and effective.

What other charities do you support?

I am chairman of the East Berkshire NSPCC Business Group, which raises money for local and national initiatives. Another project called Activate is based at Sara Lee's head office in Slough. It is a work-based training course for young people who have "grown out of school".

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