FUNDRAISING NEWS: Why I give - Peter Rowley, Darlington Building Society

Peter Rowley is chief executive of the Darlington Building Society. He has supported Shelter for 10 years and expects to raise £2,500 for the charity by running the London Marathon on Sunday

When did you first become involved with Shelter? Ten years ago the building society started a payroll-giving service and Shelter was one of the charities linked to this. I was one of the first people to take advantage of the scheme and have been supporting Shelter ever since.

What made you decide to enter the marathon? I am an enthusiastic runner and wanted to do something to raise money for Shelter. I have previously run several half marathons and the Great North Run. Although I run every day, 26 miles and 285 yards makes me a little nervous. But I am sure that it will be a wonderful experience and expect to get around, ageing limbs permitting, in less than four hours.

Do you support any other charities? I am involved with St Theresa's Hospice in Darlington through the building society and we also focus on regional charities. Teeside needs a lot of social and economic support and we are pleased to play a role.

What is the best way to approach you? Charities should make sure their letter is personalised and pinpoint just how the charity helps the community and how the giver will benefit. Some charities just want donors to write out a cheque, but we like to be part of a relationship.

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