James Sutherland, an insurance broker with Lloyds of London, took part in a mass head shave to raise money for a new cancer centre at Guy's and St Thomas' Hospitals earlier this month

Why did you get involved in this event?

As a fundraising event, this stood out from others so I knew I had a good chance of getting sponsorship. I've done various sponsorsed events before such as 10K races and swims, which are great fun but you have to work hard to raise the cash. This was different, an empathetic gesture with leukaemia sufferers, and I managed to get sponsorship from about 70 people. The sincerity of the organiser convinced me that this was worthwhile.

Are there any particular causes you support?

I channel most of my giving through the local church and standing orders.

I also give to radio and TV appeals and I've donated to Sport Aid - I believe in the community value of sport.

Do you consider approaches from organisations?

Don't approach me in the street because you're playing on people's guilty feelings. I prefer a more thoughtful approach in a manner which enables me to make a decision, but without having to make it publicly. My giving to charity is done quietly and anonymously, for example through TV and radio appeals.

What information do you like to have available about organisations or projects you support?

Details of the specific project. I want to know exactly how much of my pound is going to the project and how much is spent on advertising and administration.

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