Fundraising: Profile Megan Pacey - the campaign specialist in for a busy year

Georgina Lock

Megan Pacey, the new policy and campaigns director at the Institute of Fundraising, is something of an outsider. She isn't a fundraiser and has never been a member of the institute.

But it is precisely her experience in other areas - mainly in leading policy development and campaigns at Alone in London and the Daycare Trust - that endeared her to the institute. The organisation is determined to develop a stronger voice on behalf of its members, and used the the departure of Andrew Watt, the former director of policy and standards, to transform the role and to appoint a campaigner.

The 31-year-old New Zealander, who moved to the UK in 1999, is in for a busy 12 months. The institute plans to launch several campaigns and has already issued advice on the importance of backdating Gift Aid in order to meet the HM Revenue & Customs deadlines from April. This will be followed by research into the extent to which backdating is being used.

Also due to kick off shortly is a campaign on tax-effective giving. Institute members will be invited to supply it with evidence of what is working well - and what isn't - to ensure that fundraisers are equipped to work to the best of their abilities.

Pacey also plans to work with institute staff to address wider issues - including the shrinking pot of money available to fundraisers, the erosion of additionality in grant funding and the shift from statutory grants to contract-style awards. She also intends to tackle mobile phone companies on SMS text donation charges.

The institute is promising to engage with and listen to its membership, as well as the sector at large, in order to move the interests of fundraisers and voluntary bodies forward. Like many others in the fundraising sector, Pacey intends to tackle the perennial problem that fundraising tends to exist in its own silo, and to look at how to ensure it is integrated as part of an entire organisation.

In order to keep these issues at the forefront of fundraisers' minds north of the border as well, Pacey is helping the institute appoint a policy manager, who will be based in Scotland.

She sums up her campaigning style thus: "It is not a shouting from tall buildings, Fathers 4 Justice-style approach. There is a degree of noise, but it is about how to translate policy ideas into practice."

Pacey describes her new role as a "cracking job".

She says: "One of the real attractions of the role was having the ability to make a real difference to fundraising across all organisations - to enable them to go on and be effective."

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