The runners, who represented 350 charities, raised just over £10m: a small increase on last year's figure of just over £10m.
“The media coverage – TV coverage in particular – increases, and that inspires more people to run for charity,” said David Hart, communications director for the Great North Run.
About 18,000 places on the run are sold to charities, which hand out the places to supporters who pledge to raise a minimum sponsorship. The rest of the runners are picked through a ballot system in January.
Charities can go on a waiting list to buy places though bronze, silver, gold and platinum packages. The bronze package allows charities to buy up to 25 places at £38 per runner, plus a £17 administration fee per place. The silver package allows up to 75 runners to enter and costs £4,050; it includes advertising and a marquee in the charity village. The gold package for up to 150 runners costs £8,100 and includes bigger adverts and a bigger marquee. The platinum package costs £16,000 for up to 300 places and includes a double marquee as well as campaigning costs.
Charities that have bought packages in previous years are more likely to be awarded places in following years but will be assessed on how much success they have had in filling places in the past. Charities that have never entered before will be entered into a ballot system.
The waiting list for 2008 is closed and places have not yet been allocated. Organisers of the run said that they have received two applications for every place.