Fundraising Regulator appoints partner to help 'vulnerable' people with FPS

Yonder Digital Group will provide the telephone service to the public

The Fundraising Regulator has appointed Yonder Digital Group to provide telephone support to the Fundraising Preference Service.

Yonder will offer its services to "vulnerable" people wishing to register their preferences with a live agent rather than use the online service. 

The FPS, which will enable people to block post, phone, email or text communications form named charities, was officially launched earlier this month. According to the regulator, 4,015 suppression requests were made in the first six days of launch.

The regulator said Yonder had been chosen to help provide the service because its staff had been specifically trained to work with vulnerable callers. The company will offer a supportive service to callers via a team of ‘brand ambassadors’.

Nick Allaway, head of finance at the Fundraising Regulator, said: "The FPS is a website based service which will give the public the chance to manage all direct marketing communications from a specific charity.

"However, we are fully aware that some members of the public, particularly those not familiar with using online services, will want to just pick up the phone to specify their preferences.

"Therefore, having an alternative contact method was critical. Yonder Digital Group, with its technology, expertise and highly-skilled contact centre agents was able to offer this additional support."

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