The Fundraising Regulator has launched its new website and unveiled the logo that charities registered with the body will be able to use on their fundraising materials.
The regulator said the logo, which consists of its initials in a circle, was a "clear and straightforward design that reflects the way we intend to work with all of our stakeholders".
It said a list of all charities that register with it would be published on its website, although it would be able to issue adjudications on perceived breaches of fundraising rules by any organisation, registered or not.
It said the content on its website would be developed over the coming months as the main parts of the new regulatory framework are finalised, including the adjudication procedure for public complaints, the registration and levy process for charities and the Fundraising Preference Service.
The regulator, which is due to take over the regulation of fundraising in the summer, has appointed six interim staff, including Stephen Dunmore, its interim chief executive, although it is expected to have between 15 and 20 when it is fully operational.
Other staff members according to its website include Stephen Service, policy adviser, who has been seconded from the Public Fundraising Association, Daisy Houghton, who has been seconded from the Charity Commission and previously worked for the Big Lottery Fund, and Susannah Hughes, head of secretariat, a former head of governance at the MS Society.
The appointment of Gerald Oppenheim, former director of policy and partnerships at the Big Lottery Fund, as interim head of policy was announced by the regulator in February.
It emerged earlier this week that one of the 50 charities that had been asked to contribute £15,000 towards the regulator’s start-up costs had refused, with a further two dragging their feet.
"The new regulator will be the face of high fundraising standards and effective regulation," said Dunmore in a statement today. "Our branding and website are a key first step in establishing that identity with the public and with the charities we will regulate.
"For the logo, we have chosen a clear and straightforward design that reflects the way we intend to work with all of our stakeholders."