Fundraising: Remain objective, consultants told

Fundraising consultants should be objective and frank in their opinions and recommendations, even if it reflects negatively on the charity they are working for, according to a new draft code of practice from the Institute of Fundraising.

Best Practice for Fundraising Consultants, published last week, is the institute's first set of guidelines to cover the relationship between charities and fundraising consultants.

The document includes guidance on working relationships, contracts, fees and conflicts of interest. It also requires consultants not to guarantee their results.

"Consultants are becoming a more established part of charity fundraising," said Megan Pacey, director of policy and campaigns at the institute. "We want to make sure the code is fit for purpose and supports both parties to prevent weak practice."

The institute is calling on chief executives, senior fundraisers and trustees to respond to the consultation. The draft document can be viewed on the code development section of the institute's website.

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