Fundraising Standards Board unveils its marque

The Fundraising Standards Board has unveiled its quality marque for charities that comply with its forthcoming self-regulatory scheme.

Organisations that sign up to the scheme, which will start work in October, will be required to display the 'tick' image on fundraising material. The board hopes the marque will come to demonstrate "commitment to the highest standards of fundraising".

"The more charities embrace this logo, the more quickly it will become synonymous with best practice," said Jon Scourse, director of the board.

The marque will have to appear on fundraising material and advertising campaigns wherever practical, including press, online and television advertising campaigns, a spokeswoman said. The board will back the marque with a public awareness campaign in the autumn.

The board begins recruiting charities to its scheme in June. Those that sign up will have to meet best practice standards outlined in the Donor's Charter and the Institute of Fundraising's Codes of Fundraising Practice.

The board will monitor compliance and run a public complaints procedure.

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