Stafford University student Iain Downie abseiled down a six-storey building dressed as NCH mascot Cedric the Dragon earlier this month to raise money for the children's charity.
The professional mountaineer, who said he was bored by abseiling as himself, donned the dragon costume after NCH staff brought it along to the event, organised by fellow students. Downie led a group of 20 abseiling students to raise £800 for the West Midlands disability appeal, which helps seven NCH projects in the area. An NCH spokeswoman believes it is the first time anyone has abseiled in the costume. She said: "He had a harness inside the suit and the costume head served as a helmet."