Fundraising: Traidcraft gifts go to a general fund

Traidcraft, the fair trade organisation, will divert the proceeds from its virtual Christmas gifts catalogue into a general fund.

The organisation took the decision because last year's catalogue, which restricted funding to each donor's stated gift, was expensive to administer.

Traidcraft's Christmas 2006 Gifts for Life range includes £100 training packages in modern organic farming for Indian cotton farmers and £50 business training packages for Vietnamese women. The consumer is told at the point of sale that the money supports all Traidcraft projects.

"Restricting funds to specific items generates a sea of extra administration, both here and at the front line," said Roger Lawson, strategy and planning director at Cascaid, which operates the catalogue for Traidcraft.

Lawson said he believed donors understood the need for virtual gifts to illustrate where the cash goes. "If they don't feel as though they are being hoodwinked, most supporters are responsive to giving to specific projects, even if you don't end up with a goat named Jessie," he said.

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