Grieving colleagues of an 18-year-old who died in a car accident are on track to raise £20,000 for a tribute fund to honour his memory.
The fund was set up through the Our Lasting Tribute scheme from Whitewater Creative Services in memory of Simon Grabowski.
Because he was a dog-lover, his family decided to raise money for the Guide Dogs for the Blind Association, and Grabowski's former colleagues at Asda in Brighton have thoroughly embraced the fundraiser.
Sarah Radburn-Smith, account manager at Our Lasting Tribute, said this was the first time a company had taken on fundraising in this way to such an extent.
The scheme, which was set up in 2003, has been adopted by about 40 charities to provide a personalised tribute fund for the recently deceased.
Steve Andrews, managing director of Whitewater, said it was a way for people to channel their grief but without the work, or stress, of setting up a charity in someone's name.
Iain McAndrew, development manager for legacies and trusts at Guide Dogs, said: "This is a great story. It shows how tribute funds link groups of people determined to honour the life of a loved one, friend and colleague, with a single purpose."