Who hopes to make a million for humanitarian causes? The answer is Unicef.
Celador, producer of the TV quiz Who Wants to be a Millionaire, has announced that the show, hosted by Chris Tarrant, will return in the autumn. And for the first time it will be aired across the world to raise funds for the UN's global children's organisation.
Unicef's goodwill ambassadors, who include David Beckham and Elton John, will be invited to participate in the show's UK version.
It is hoped that more than 100 countries across the world will participate in the fundraising venture.
Executive producer Colman Hutchinson, who devised the partnership with Unicef, launched the initiative at the Rose d'Or television entertainment festival in Switzerland. He said: "We saw a golden opportunity to use Millionaire's global presence to benefit a good cause at an international level."